Passion as a driving force
One thing is certain: All those who work at Bro Hof are driven by passion:
- Passion for building the very best golf course.
- Passion for making the course stand up to any weather.
- Passion for creating a golfing experience.
- Passion for pleasing both the spectators and players at big competitions.
- And passion for preserving and developing the original nature and culture of the surroundings, so that even non-golfers will be pleased.
Three passionate visionaries who, whatever the weather, worked to achieve success: The founders, Björn Örås and Krister Widström, and the golf architect Bruce Charlton from
Robert Trent Jones II.
Wanted to realise a dream
Like all entrepreneurs I want to realise a dream. My idea isn’t really unique. But I had the courage, motivation, experience and capital to be able to carry it out. And I have the ability to associate myself with skilled people, to make then enthusiastic and persuade them to share my vision."
Björn Örås, financier, founder and owner of Bro Hof Slott AB
A group of professional, committed people
”People said it was impossible – and that just sets a real entrepreneur off. Work has gone really well thanks to a group of professional, committed people who want to create a unique course with us. It’s so easy to say no, that’s impossible. We have had the benefit of working with people who have dared to say yes.”
Krister Widström, founder, partner, MD Bro Hof Slott AB
We don’t compromise
”Nothing is done without a reason. Every metre is discussed with architects, shapers, greenkeepers, course consultants and other experts, as well as with the owner and financier, Björn Örås. We don’t compromise; instead we discuss everything in order to find the best solution. We don’t want to disturb nature, but we’re looking for continual movement, a softness and a flow to the course. Robert Trent Jones is protective of his reputation and sticks to his guns. But he accepts good reasons for making changes.”
Mårten Norragård, Project Manager, who has put all his waking hours and energy into BroHof for just over a year, and who is working to realise the dream of the perfect course.